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Travis Scott x Fragment Design x Air Jordan 1 Collaboration
A Highly Coveted Sneaker Release
Bringing Together Two Jordan Brand Powerhouses
The highly anticipated Jordan 1 High Fragment Design x Travis Scott collaboration was released on July 28th, 2021. Featuring a military blue colorway, the sneaker combines the iconic designs of Fragment Design and Travis Scott, creating one of the most sought-after releases of the year.
Fragment Design, founded by Japanese designer Hiroshi Fujiwara, is known for its minimalist aesthetic and collaborations with brands such as Nike and Supreme. Travis Scott, on the other hand, has established a unique style through his music and collaborations with brands like Dior and Jordan Brand.
The Travis Scott x Fragment Design x Air Jordan 1 merges elements from both creatives, resulting in a sneaker that is both stylish and exclusive. The design features a blue suede toe box, a black leather quarter panel, and a white leather collar. The Fragment Design logo is embroidered on the heel, while the Travis Scott Cactus Jack logo is featured on the outsole.
The release of the Travis Scott x Fragment Design x Air Jordan 1 was highly successful, with the sneakers selling out within minutes. Due to its limited availability and high demand, the sneakers have become highly collectible, with some pairs fetching thousands of dollars on the resale market. The collaboration has further cemented the status of Fragment Design and Travis Scott as influential partners within the Jordan Brand.
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